Brad Perrigo, founder and Chief Executive Officer Brandsmart International, is a professional marketing executive with over 25 years of domestic and international marketing experience. His background includes sports marketing & sponsorship, CPG marketing, market research and analysis, strategic planning, promotions, licensing, domestic and international contract negotiations, product sourcing, e-commerce development, and special events.

Perrigo has worked on the sports property and agency side of the sports marketing industry for many years. Working with clients such as Coca-Cola, Exide Batteries, Future Electronics, General Motors, Goodyear Tire & Rubber Company, Hamms Brewing Company, Kingsford Charcoal, Kraft General Foods, Jack Daniel’s, InterContinental Hotels Group, Lowes Home Improvement, Mattel, Meijer Foods, Miller Brewing Company, M&M Mars, Napa Auto Parts, Pepsi Cola, Philip Morris, Pizza Hut, Tombstone Pizza, and Yamaha, Perrigo has designed and negotiated several successful sponsorship programs and special events. His agency success in strategic planning, property evaluation and contract negotiations is outstanding. His accomplishments include the property acquisition and contract negotiations for Miller Brewing Company’s record setting sponsorships of the Arizona Diamondbacks & Colorado Avalanche. Additionally, Perrigo engineered numerous other successful deals with several major sports properties including the Kansas City Chiefs, Green Bay Packers, Los Angeles Dodgers, Los Angeles Lakers, Milwaukee Bucks, Oakland Raiders, San Francisco Giants, San Jose Sharks, and Seattle Seahawks.

Perrigo has significant corporate experience, having managed Miller Brewing Company’s sports marketing department for several years. While there, Perrigo oversaw all of Miller’s Motorsports investments including those in NASCAR with Penske Racing and Rusty Wallace, NHRA Top Fuel with Don "the Snake" Prudhomme and Larry Dixon, and IRL’s Rahal Letterman Racing and Bobby Rahal. Perrigo also oversaw Miller’s involvement in the PGA’s Greater Milwaukee Open (GMO), as well as local marketing activities in support of their investments with NFL Super Bowls and NBA All-Star Games.

Later, Perrigo served as Vice President of Marketing & Licensing for the Mattel Hot Wheels brand, overseeing its global business, including all marketing & licensing initiatives, along with all overseas product manufacturing.

Perrigo, an honors graduate and four-year letter winner in football from Denison University in Granville, Ohio, currently resides in Mooresville, NC, with his wife and two children.