A 360˚View of Brand Marketing
A 360° approach is the clear answer in modern marketing. Once we determine a receptive target group, Brand Smart will begin to use a variety of media to touch customers at different points along the decision-to-buy pathway. The emerging new media world has moved from manufacturer-controlled to consumer-managed. The challenge now is not how to reach the consumer, but rather how to connect with the consumer.
A 360° approach is the clear answer in modern marketing. Once we determine a receptive target group, Brand Smart will begin to use a variety of media to touch customers at different points along the decision-to-buy pathway. The emerging new media world has moved from manufacturer-controlled to consumer-managed. The challenge now is not how to reach the consumer, but rather how to connect with the consumer.