Executive Management Team
BRAD PERRIGO
President and
Chief Executive Officer
brad@brandsmartinternational.com

WALLY MCCARTY
Consumer and B2B Marketing
wally@brandsmartinternational.com

Barbara Bonicelli
Executive Assistance
barbara@brandsmartinternational.com

DOM CIOFFI
Communications
dom@brandsmartinternational.com
Brand Smart International is a strategic brand marketing agency focused on providing creative, innovative, and sensible solutions for our clients.
We immerse ourselves in a client's business to understand all aspects of their brand, their marketplace, and their competitive landscape, while assisting them in determining their brand's specific essence and vibe. Ultimately, we help client's define their brand message: Is it simple and straight forward or is it complex?
Does the brand provide an experience that connects to the consumer's deeper life, life-loves, or life-interests? Moreover, does the brand connect the consumer to the experiences that are relevant and compelling to them?
We succeed when our clients' goals have become operational reality and the consumer feels that the brand has become personally relevant and exciting in their lives. Cutting through the complex and confusing marketplace of today's world is our specialty.
